There's hardly a company today that isn't grappling with the difficulty of change. The problem isn't so much figuring out what to change - everyone knows that business has to become faster and better - it's how to get from here to there. Unfortunately, the approach to managing change that seems most reasonable and least arduous also turns out to be wrong. The problem is the seduction of reductionist thinking.

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Author(s): Jeanie Duck
Original Source: Boston Consulting Group (BCG)