For niche companies, years of growth can quickly turn into losses when facing industry consolidation, and a wobbly economy is only increasing the peril. As Fritz Kroeger, Andrej Vizjak and Mike Moriarty write in this adaptation of their recent book, Beating the Global Consolidation Endgame: Nine Strategies for Winning in Niches (McGraw-Hill, 2008), long-term success is reserved for niche companies that truly understand the playing field.

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Author(s): Andrej Vizjak, Fritz Kroeger, Mike Moriarty
Original Source: A.T. Kearney