I get a lot of people asking me about PR, and how to achieve coverage, especially around a launch or announcement.
At the end of the day, it’s not a big mystery. It’s a B2B sales campaign, where you have a qualified, relevant list of targets (media list), a means by which to reach them (email addresses), a coherent argument for why what you’re doing is … [ Read more ]
Leo Widrich, co-founder of Buffer, shares his experiences with getting media coverage for a startup, though much of the advice is useful for any stage of corporate life.
Think about the last great article you read. The piece may have mentioned a few products or companies—possibly prompting you to research them in more depth. Chances are, a public relations firm was behind that placement.
Editorial placements can turn into big business for companies of any size, giving organizations a credibility lacking in traditional advertisements.
If you’re looking for a PR firm, here are 10 questions … [ Read more ]
We had a big party, but got no buzz. Lessons from a PR failure.
Use the principles in this article to tighten and fine-tune your company description, and test it with prospects. See what they conclude about which problems you solve and for whom. When they answer correctly, you’ll know you hit the nail on the head.
Communications consultant Alan Kelly has spent the past several years analyzing the various PR moves employed by companies, politicians, and executives. He has created an interactive table of PR “plays”or moves.
For over 10 years Jason Calacanis (founder of Silicon Alley Reporter, Weblogs, and Mahalo) has been the subject of many new stories. He’s also been a reporter on the other side of the table. As a result, he feels that he has learned a lot about how the PR and the press works–especially in the technology business. His philosophy of PR is summed up in … [ Read more ]
Effectively fielding questions from the press can really help your organization boost its public image, while failing to cooperate can sometimes be disastrous. Before the journalists come calling, develop a strategy for how you will handle media inquires.
Of all the outside firms that entrepreneurs employ, PR firms probably have the toughest time getting–and staying–in their clients’ good graces. Some companies feel they aren’t getting as much media play as they deserve, while others think they’re garnering the wrong kind of attention. Meanwhile, the cost-benefit analysis for public relations is pretty hard to calculate. We thought it would be interesting to get a … [ Read more ]
Recent financial scandals have created a crisis in the relations between public companies and their investors. Companies need to find ways to restore their credibility and reconnect with their investor base. Paradoxically, most good companies already have the right analytical tools at hand. Seen from the perspective of the financial markets, a company’s ultimate product is its equity. So, companies need to start applying to … [ Read more ]
We all want press coverage. We all have visions of the rest of the world valuing us, our companies, and our contributions.
But what happens when a reporter really is on line one? A blessed few can pick up the phone and say brilliant things. The vast majority of us panic.
The merger is done and it should be time to sit back and relax a bit. Now management is busy putting the new company together and everything is on track. Trouble is, management, your board, and Wall Street may not take your word for it. Booz Allen Hamilton’s Gerald Adolph writes in Corporate Dealmaker magazine that determining how to measure merger success should be part … [ Read more ]
During the past few years, a number of academicians have been seeking ways of more effectively determining the overall value of PR, not only to organizations in particular, but also to society in general. Two academicians who have played a leading role in this area have been Dr. Linda Childers Hon of the University of Florida and Dr. James E. Grunig of the University of … [ Read more ]
The problem with measuring blogs is not how to do it, but rather that the nature of blogs renders management impossible. This paper looks at both the tools and techniques that can be used to get a handle on this phenomenon, and provides advice to communications professional on what to do with the data once they have it. This article describes the basic structure of … [ Read more ]
risis communication is essential, but it is only an adjunct, not a substitute for consistent and persistent communications with the organization’s various key constituents, day in and day out. Some of the essential steps to good press relations include: ability, anticipate, accuracy, appearance, attention etc. This article discusses do and don’ts of medis relations in detail. [BNET Annotation]
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet.
There’s a part of the PR puzzle that even savvy publicity-seekers sometimes miss — you can’t just write “a press release”, you have to write the right kind of press release. There’s no such thing as a “one size fits all” release. Smart publicists have variations of the press release model ready to be go, depending on the occasion.
Scan the newspapers for the latest political or corporate crisis. All too often, you will find organizations and leaders incapable of delivering promises that, straightforward when articulated, became prohibitively complex in execution.
Promise management – the science of systematically connecting what we say with what we do — is quickly becoming a differentiating factor in the decision making mindset of the twenty-first century. This has profound … [ Read more ]
During World War II two Harvard University psychologists – Gordon W. Allport and Leo Postman – studied wartime rumors and came up with a mathematical formula that described the way a rumor works and suggested ways to control or eliminate a rumor.
During a corporate crisis, the media can aggravate an already difficult situation. But by employing effective media relations, leaders can guide their companies safely through the storm.