Accenture has identified five principles that will increasingly define what it means to be a responsible business in the digital economy. Companies that understand and take action on these principles will be positioned not only to manage today’s challenges but also to differentiate themselves for growth in the future.
As business and IT executives increasingly explore the use of digital capabilities to empower customers and increase overall engagement, four distinct platform types have emerged. Agile companies that adjust their operating models to include one or more of these tools stand to gain by retaining the loyalty of their existing customer base and attracting prospects looking for more tailored, differentiated service experiences.
Companies have perfected collecting data on consumers to boost sales and customer loyalty. But to date, they have had little insight into how employees interact with each other and what makes them happy or successful at work. A new generation of emerging technologies promises to change that. Boosting EQ as well as IQ. Resulting in a much more engaged, more productive workplace.
The emerging technology could completely restructure the value chains for many businesses.
Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle. The report was based on data from an analysis of cart-abandonment email campaigns sent by 500 major retail/e-commerce brands. Check out the infographic for more insights from the research.
How does your organization manage the money it spends on digital? One surprising finding of my research is that most do not distinguish between different types of digital investments, treating all in a similar way. This situation exists because, believe it or not, a lot of organizations lack any mechanisms to help them actively manage the evaluation, selection, monitoring, and adjustment of digital investments to … [ Read more ]
Digitally transforming an organization and capturing opportunities is often challenging as it requires C-suite executives and entrepreneurs to identify possibilities and drive change concurrently in three areas where digital technologies are can make significant differences and change the face of organizations.
1. Intelligence – Seeing digital data as a source of insight and using this data in knowledge-creation processes to create competitive advantages.
2. Integration – Leveraging … [ Read more ]
There is little agreement among companies about which management approaches are most effective; more empirical evidence is required.
By adopting a digital product management model, companies can get the most from their IT architectures and deliver innovative online customer experiences faster.
Digitization affects almost everything in today’s organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider.
There is a lot of hype surrounding data and analytics. Firms are constantly exhorted to set strategies in place to collect and analyze big data, and warned about the potential negative consequences of not doing so. In this article we explore why. Based on our work with companies that are trying to find concrete and usable insights from petabytes of data, we have identified four … [ Read more ]
Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.
Following the leader is a dangerous game. It’s better to focus on building an organization and culture that can realize the strategy that’s right for you.
The rate of adoption is accelerating. Here are six things you need to know.
Organizations must build digital resilience to protect their most valuable information assets.
A global survey of business leaders shows how the smartest companies develop and wield their technology strategy.
As digitization creates new cyberthreats, businesses should make security an integrated part of their IT infrastructure.
When you have worked as a UX consultant for 15 years and counting, you fix a lot of mistakes. In this article, I’ll cover seven mistakes that I come across regularly, and I will include simple strategies to help you overcome them.
Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.
Organizations have always depended on data — to manage operations, to communicate with customers, to pay employees and suppliers, to plan their futures, and so forth. Those with the best data have enjoyed distinct advantages — in commerce, for example, better understanding the market leads to better products offered at better prices, and so forth. Data has enabled strategy, but, with few exceptions, neither driven … [ Read more ]