Corporate Digital Responsibility: Doing Well by Doing Good

Accenture has identified five principles that will increasingly define what it means to be a responsible business in the digital economy. Companies that understand and take action on these principles will be positioned not only to manage today’s challenges but also to differentiate themselves for growth in the future.

Four Ways to Win Over a Digital Customer

As business and IT executives increasingly explore the use of digital capabilities to empower customers and increase overall engagement, four distinct platform types have emerged. Agile companies that adjust their operating models to include one or more of these tools stand to gain by retaining the loyalty of their existing customer base and attracting prospects looking for more tailored, differentiated service experiences.

IQ plus EQ: How Technology Will Unlock the Emotional Intelligence of the Workforce of the Future

Companies have perfected collecting data on consumers to boost sales and customer loyalty. But to date, they have had little insight into how employees interact with each other and what makes them happy or successful at work. A new generation of emerging technologies promises to change that. Boosting EQ as well as IQ. Resulting in a much more engaged, more productive workplace.

The Perfect Cart-Abandonment Email [Infographic]

Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle. The report was based on data from an analysis of cart-abandonment email campaigns sent by 500 major retail/e-commerce brands. Check out the infographic for more insights from the research.

A Tool for Balancing Your Company’s Digital Investments

How does your organization manage the money it spends on digital? One surprising finding of my research is that most do not distinguish between different types of digital investments, treating all in a similar way. This situation exists because, believe it or not, a lot of organizations lack any mechanisms to help them actively manage the evaluation, selection, monitoring, and adjustment of digital investments to … [ Read more ]

A Framework for Driving Digital Transformation

Digitally transforming an organization and capturing opportunities is often challenging as it requires C-suite executives and entrepreneurs to identify possibilities and drive change concurrently in three areas where digital technologies are can make significant differences and change the face of organizations.
1. Intelligence – Seeing digital data as a source of insight and using this data in knowledge-creation processes to create competitive advantages.
2. Integration – Leveraging … [ Read more ]

Six Building Blocks for Creating a High-Performing Digital Enterprise

Digitization affects almost everything in today’s organizations, which makes capturing its benefits uniquely complex. Here are the most important aspects that winning companies consider.

The 4 Mistakes Most Managers Make with Analytics

There is a lot of hype surrounding data and analytics. Firms are constantly exhorted to set strategies in place to collect and analyze big data, and warned about the potential negative consequences of not doing so. In this article we explore why. Based on our work with companies that are trying to find concrete and usable insights from petabytes of data, we have identified four … [ Read more ]

How Digital Marketing Operations Can Transform Business

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and what they get.

Raising your Digital Quotient

Following the leader is a dangerous game. It’s better to focus on building an organization and culture that can realize the strategy that’s right for you.

An Executive’s Guide to the Internet of Things

The rate of adoption is accelerating. Here are six things you need to know.

Repelling the Cyberattackers

Organizations must build digital resilience to protect their most valuable information assets.

Raising Your Digital IQ

A global survey of business leaders shows how the smartest companies develop and wield their technology strategy.

Protecting the Enterprise with Cybersecure IT Architecture

As digitization creates new cyberthreats, businesses should make security an integrated part of their IT infrastructure.

Seven Common Mistakes Marketers Make

When you have worked as a UX consultant for 15 years and counting, you fix a lot of mistakes. In this article, I’ll cover seven mistakes that I come across regularly, and I will include simple strategies to help you overcome them.

Brand Success in an Era of Digital Darwinism

Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.

4 Business Models for the Data Age

Organizations have always depended on data — to manage operations, to communicate with customers, to pay employees and suppliers, to plan their futures, and so forth. Those with the best data have enjoyed distinct advantages — in commerce, for example, better understanding the market leads to better products offered at better prices, and so forth. Data has enabled strategy, but, with few exceptions, neither driven … [ Read more ]