You know effective knowledge creation when you see it - firms use it to create, innovate and grow successfully. But how can you tell what's behind it, making up those winning formulas? Are antecedents of new knowledge creation specific to the firm (individual absorptive capacity and informal networking), the contextual environment (the nature of problem situations being faced by the firms), or both? Dr. Christine Soo, Professor Timothy Devinney and Professor David Midgley broaden and refine their previous research on knowledge creation, guiding managers to the factors that matter the most.