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Chris O'Leary




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1. Credentialism external link
The most compelling credentials, listed in the order of their respective power, are...

- Most widely-used
- Best-selling
- First
- Award-winning
- Top-rated
- Largest

These six Power Phrases work to different degrees and for different reasons.
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MarketingProfs
Chris O'Leary
2002-03-08
72