Below are Articles by the Author:
Chic Fojtik, Ph.D.




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1. Calculating the Strategic Value of Customer Satisfaction
Treat the pursuit of customer satisfaction as you do any other profit-driven investment -- that is, assess it in terms of its net present value (NPV) and/or return on assets employed (ROA).
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Graziadio Business Report
Chic Fojtik, Ph.D.
2005-08-05
143