Note: Older EBF articles are not currently online. I'm not sure if this is temporary or permanent. If you click you will be taken to the Archive.org site to find an archived copy.

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Now that the rush to implement IT solutions which help firms understand their customers has abated, the search for ways to exploit these capabilities has become a high priority. A recent study has found that the benefits of IT are magnified when combined with organisational trust in a way that encourages workers to utilise the technology rather than circumvent or minimise it.