Today, mergers have both resurged and reemerged as a master tool of strategy. A transaction's strategic rationale is ground zero for planning your merger and your foundation for capturing the value that spurred your acquisition.

Editor's Note: see also "Achieving the Promise: Five ways to lead mergers to results" at
http://www.bain.com/bainweb/PDFs/cms/Marketing/3959.pdf

and "6 Ways to Lead Mergers to Results"
http://www.mbadepot.com/redir.php?ID=1630&file=links

and "Fusing at Full Speed"
http://www.bain.com/bainweb/PDFs/cms/Marketing/3069.pdf