Below are Articles by the Author:
Chandru Krishnamurthy
Displaying 1 to 1 of Articles Results
Companies can earn higher margins or increased revenues by selling integrated offerings-if they don't merely bundle their products.
Source(s):
Author(s):
Posted:
# Views:
The McKinsey Quarterly
Juliet E. Johansson, Chandru Krishnamurthy, Henry E. Schlissberg
2004-07-27
155
Author(s):
Posted:
# Views:
The McKinsey Quarterly
Juliet E. Johansson, Chandru Krishnamurthy, Henry E. Schlissberg
2004-07-27
155
