Atrophy, entropy and apathy are holding back many organizations and managers today. How, then, to nullify those negative forces and create a culture that enables and rewards managers for taking bold, decisive action? Answering this question effectively is a leader's greatest challenge today, these co-authors write. In this article, they offer suggestions for creating an organizational culture defined by energy, imagination and the exercise of willpower.

This article attempts to trace the development and summarise the current state of strategic thinking and "strategy theory" in business.

Editor's Note: dont' let the introductory text and use of word "survey" fool you - this article is a great short history of the development of the various major approaches to strategy analysis.