Below are Articles by the Author:
Brian Sommer




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1. Buyers Are From Mars, Vendors Are From Venus
Two authors with opposing viewpoints suggest new common ground for optimizing the IT-purchase process.
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Optimize Magazine
Brian Sommer, Vinnie Mirchandani
2005-10-30
123

2. A New Kind Of Business Case
It takes more than simple payback to justify major IT projects: The new value-realization metric features a nontraditional focus on finance and delivery of benefits.
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Optimize Magazine
Brian Sommer
2003-07-25
95