Although an organization can have only one overarching strategy, there are five distinct views that stakeholders might have when reviewing a strategy and its associated performance:
* Valuation,
* Navigation,
* Compensation,
* Benchmarking, and
* Evaluation.

Understanding all of these views - their implications and how to implement them - will greatly simplify the development and use of your scorecard and also give much better value to each stakeholder group.

We have discovered that a trick to creating a great scorecard is to "rough it in" first, just like building a house. Use the team to create the framework for a great scorecard, like the framing of a house, and then quickly release it to the organization with the request for them to provide the details around the roughed-in scorecard.

In the house metaphor, the scorecard team members are just the framers - putting up the wood frame of the structure. The organization's job is to put in the plumbing, electricity, walls, paint, wallpaper, etc.