Knowing what makes the company valuable is important, but it's not enough. Getting from knowing to doing requires real change. Given that the creation of value resides at the core of every company, it's amazing that we remain hung up in theorizing about how to do it, rather than rolling up our sleeves and making it happen. This article highlights eight behaviors that have helped companies bridge the "knowing-doing" gap and cultivate the value habit. [BNET Annotation]