Negotiation plays an important role in effecting a successful sales process. It helps in achieving the sales objectives without making the other party concede too much. In other words, effective negotiation helps in developing a 'win-win' situation for the buyer and the seller. The paper outlines six steps for effective utilization of negotiation in a successful sales process. [BNET Annotation]

Every individual has a prominent negotiating style. Being able to determine theirs and knowing up-front what to expect can produce dramatic results. Most business people will fall into one of four categories: competitor, collaborator, compromiser or pleaser.