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Bill Stoller
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There's a part of the PR puzzle that even savvy publicity-seekers sometimes miss -- you can't just write "a press release", you have to write the right kind of press release. There's no such thing as a "one size fits all" release. Smart publicists have variations of the press release model ready to be go, depending on the occasion.
There's a part of the PR puzzle that even savvy publicity-seekers sometimes miss -- you can't just write "a press release", you have to write the right kind of press release. There's no such thing as a "one size fits all" release. Smart publicists have variations of the press release model ready to be go, depending on the occasion.
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CEO Refresher
Bill Stoller
2006-06-09
97
Author(s):
Posted:
# Views:
CEO Refresher
Bill Stoller
2006-06-09
97
