This article provides a closer look at how effective measurement systems are built, used, and altered to meet the challenges of a dynamic business environment. The key to marketplace success is finding the measurement framework that provides a balanced picture by designing measures that are important to the strategic objectives and actionable; linking those to important organizational systems; aligning measures top to bottom; monitoring measures; and using internal and external benchmarking to improve the numbers and achieve goals. Based on over 27 years of experience, APQC has studied measurement and its impact on the corporate world. This research covers four challenges in measurement; how to develop meaningful measures; and five steps to design and measure success.