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Antonio Mazzariello
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Benchmarking is a frequently used buzzword that merely glamorises a simple idea. It means comparing the performance of products, activities, processes or organisations (‘systems') against a selected standard: the benchmark. Experience suggests that benchmaking is often misused, not through a deliberate attempt to mislead but as a result of not understanding the data involved.
Benchmarking is a frequently used buzzword that merely glamorises a simple idea. It means comparing the performance of products, activities, processes or organisations (‘systems') against a selected standard: the benchmark. Experience suggests that benchmaking is often misused, not through a deliberate attempt to mislead but as a result of not understanding the data involved.
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European Business Forum (EBF)
Jürg Huber, Antonio Mazzariello, Rudolf Schwob, Charles-Peter Nai
2004-03-13
60
Author(s):
Posted:
# Views:
European Business Forum (EBF)
Jürg Huber, Antonio Mazzariello, Rudolf Schwob, Charles-Peter Nai
2004-03-13
60
