Below are Articles by the Author:
Anthony W. Ulwick




Displaying 1 to 1 of Articles Results

1. The Customer Knows Best? Better Think Again external link
It's important to listen to customers - but not follow their words without skepticism. Ask them to design your next product and you're likely to miss the mark, suggests this Harvard Business Review excerpt.

Editor's Note: Long-time users of this site might recall an article discussing a similar approach employed by 3M. Find it at:
http://www.mbadepot.com/links/links.php?ID=1165
Source(s):
Author(s):
Posted:
# Views:

HBS Working Knowledge
Anthony W. Ulwick
2002-05-01
141