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Andrew Tipping




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Marketing organizations that don't meet their companies' needs are distressingly common these days. A new joint study by Booz Allen Hamilton and the ANA identifies six types of marketing organizations -- each with its own strengths and challenges -- and provides a free, five-minute test to help you identify where your company stands and what can be done to up the performance ante.

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strategy+business
Edward Landry, Andrew Tipping, Brodie Dixon
2006-04-07
101