800-CEO-READ offers this free e-book which reviews the work of nine marketing books, including:
1. The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons
2. Treasure Hunt: Inside the Mind of the New Customer by Michael J. Silverstein
3. Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman
4. The Experience Economy: Work is Theatre & Every Business is a Stage by B. Joseph Pine and James H. Gilmore
5. The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next by Robyn Waters
6. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market by John Zagula
7. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Fred Senn
8. PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life by Greg Stielstra
9. Robin Hood Marketing: Stealing Corporate Saavy to Sell Just Causes by Katya Andresen

As we live our personal lives with a better understanding of how interconnected everything is, our work as marketers should also be considering how consumers take in our messages.

Today, storytelling - in its many forms - is one of the most powerful tools for presenting the truths of your product, service, or brand.

The buying mind of a woman is a sophisticated and powerful tool. Marketers should try to tap into the characteristics of her buying mind that will guide her to thinking that what your company provides is, indeed, what she wants. Here are those characteristics...