Below are Articles by the Author:
Ana Dutra




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Corporate executives used to look upon issues of their corporate culture as "soft and fuzzy" areas over which they had little control. No longer.

Today's senior leaders are increasingly finding that their most sophisticated corporate strategies stand little chance of being adopted and executed if the inherent culture of their company cannot or will not accommodate the change.

Learn more about creating a culture conducive to high performance, and the specific cultural drivers that can lead to better financial performance.

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Accenture
Ana Dutra, Richard Hagberg
2007-10-26
160

In a world of product and brand proliferation, consumer companies face bleak prospects for sustained revenue growth. But a few firms such as Kraft, Procter & Gamble, and Netflix are creating new growth by using their product position as a starting point from which to create solutions that address the issues and hassles that surround the product.

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Mercer Management Journal
Ana Dutra, James Frary, Rick Wise
2005-07-15
66