A melange of different kinds of people in a firm can be a real challenge. Strategic management practices often fall short at the implementation stage if they don't consider the different ways that members of a diverse workforce do or don't relate to others and to the firm. Drawing on research in social psychology, comparative management and organization theory, Professor Steven White and Aki Nakamura search for the meaning of "collective." After conducting interviews with Japanese and Chinese working in the same firms, their evidence indicates some new perspectives and the difference that understanding makes in terms of management.